⦁ Food & Beverages
Not only as a superfood filled with nutrients, proteins, vitamins and antioxidants, goji berry stands out in the food and beverage market with its unique taste. This slightly sour yet sweet deliciousness is ideal for raw snacks, biscuits, muesli and porridge mixes as well as tea and smoothies.

⦁ Pharmaceuticals
Goji berries have been utilized as an ingredient in traditional Chinese, Korean and Japanese medicine and its growing popularity in recent years paved the way for advanced scientific research. Today goji berry is used in different forms for a number of conditions and studies on its effects are being continued. Proven effects include:

• Retinal protection from the ganglion cells responsible for glaucoma
• Antioxidant and vitamin content provide immune system support
• Shows indications of inhibiting tumor growth and improving the effectiveness of cancer treatments.
• Improves skin health and protects against UV-induced skin damage.
• Balances insulin and glucose levels in the blood and increases good cholesterol.
• Improves energy, mood and digestive health and fights against depression.

⦁ Nutraceuticals
Goji berries are a good source of fiber and are low in calories and fat. Due to their prolific vitamin, nutrient, and antioxidant profile, they are being increasingly used in weight management and digestive supplement products.

⦁ Personal Care
Increasing consumer demand for natural, safe and effective ingredients in cosmetic products made organic goji berries a rising star in the personal care market. Known in traditional medicine for its positive effects on longevity, the antioxidant properties of goji berries make them a functional ingredient for anti-ageing products.